Why this role exists

Healthcare doesn’t suffer from a lack of ideas.

It suffers from poorly designed systems, invisible inefficiencies, and operational complexity that no one has taken the time to truly explain.

At Gray, we’re building a future where operational bottlenecks, administrative burden, and siloed systems no longer stand in the way of timely, high-quality care.

We operate at the intersection of healthcare, AI, and operational excellence, with deep roots in oncology, one of the most complex care environments that exist. We’re not just building a product. We’re shaping a new category: care orchestration.

That means everything needs to be built:

• how the problem is framed,

• how the market understands it,

• and how trust and credibility are earned.

In healthcare, credibility is everything. Our customers are not interested in slogans or AI-generated generic content: they value clarity, rigor, and lived experience.

This role exists to translate Gray’s strategy into a repeated, visible, and consistent narrative presence across the ecosystems that matter, shaping how healthcare leaders understand what is now possible in care operations.

About the role

In the short term, your focus will be fully hands-on: thinking, writing, publishing, and deliberately engineering how Gray’s ideas reach and resonate with the right audiences. Over time, you will shape how Gray translates its strategy into a repeated, visible, and consistent narrative presence across the ecosystems that matter.

This role reports to the VP of Operations and sits within Gray’s broader go-to-market strategy.

The VP of Operations owns overall GTM objectives, ICP definition, core positioning and key messages, target account prioritization, conference strategy, and outreach execution. You will own the translation of this strategy into sharp, repeatable narrative, deciding how it shows up across channels, formats, and touchpoints, and ensuring disciplined visibility within our defined target ecosystem.

While positioning and messaging direction are set at the leadership level, you are expected to actively contribute to and influence their evolution through insight, field feedback, and strategic perspective.

Beyond the VP of Operations, this role will work in close collaboration with:

• Our CEO,

• Our Head of Customer Success,

• Our Senior Director of Business Development,

• Our Customers

What you’ll do

This role sits at the intersection of strategy, writing, and execution. You will:

Shape what we say

• Translate Gray’s business objectives, ICP, and key messages into sharp, repeatable narrative pillars that can be deployed consistently across channels.

• Continuously collect and refine insights by engaging with customers, prospects, and internal teams (operations, customer success, sales) to ensure our content remains grounded, relevant, and credible.

• Translate complex operational realities into clear, credible points of view for a senior healthcare audience (VPs, directors, transformation leaders).

• Shape those topics into clear ideas and narratives that meaningfully influence how healthcare leaders think about operations (generic AI-generated content won’t do the trick).

Write and publish, hands-on

• Personally write the majority of our thought leadership and content (white papers, website blog, social post, case studies, press releases, scientific publications, etc.) both in English and French.

• Work directly with executives to extract insights and help shape their voice.

• Create content for different target audiences (VP of oncology, medical physicists, head of radiation therapy, head of systemic therapy, head of access / quality, etc.), so that it can be reused across contexts:

  • website,

  • executive social presence,

  • sales conversations,

  • and leadership discussions

• Own and optimize Gray’s core communication channels (website and executive social presence), ensuring consistent visibility, clarity, and repetition of our key ideas.

• Proactively identify and explore new relevant channels (industry newsletters, podcasts, professional associations, partner ecosystems) to extend Gray’s reach.

Build a content engine

• Design and execute a content system that is repeatable, efficient, and fast, without sacrificing quality (from insight collection to content publication).

• Turn single ideas into multiple high-quality formats (anchor pieces, executive posts, sales assets).

• Ensure our target personas within defined priority institutions are repeatedly exposed to consistent, high-quality messaging across multiple touchpoints.

• Build lightweight processes that make publishing frequent, sustainable, and reliable.

• Run continuous experiments to improve visibility, audience alignment, and quality of inbound conversations.

• Own and maintain the content calendar.

What success looks like

• You establish a consistent publishing cadence of high-quality content (e.g. ~1 anchor thought leadership piece per month, 1 executive post per week for each executive).

• A growing share of prospects reference prior exposure to Gray’s ideas (e.g., “I’ve seen you at X,” “I’ve been following your posts,” “I read your article…”).

• The content you produce is actively reused across the company (sales, customer success, leadership conversations).

• We see a clear shift in inbound conversations, with more prospects reaching out because of how we think about the problem, not just what we sell.

Who we’re looking for

You’re likely a strong fit if you:

• Have experience creating high-quality content or thought leadership in healthcare or another complex B2B environment, where content quality and credibility are paramount.

• Are both a thinker and a doer: you can shape the point of view and love writing the content yourself.

• Care deeply about rigor and nuance.

• Are comfortable engaging with senior stakeholders (executives, clinicians, operators) and translating their lived experience into clear narratives.

• Enjoy working in ambiguous contexts.

Requirements

• Full professional fluency in English and French (written and spoken) is mandatory.

• Candidates must be legally authorized to work in Canada.

This role is not for you if…

• You’re most comfortable following a well-defined playbook rather than writing the playbook yourself.

• You prefer planning over doing.

• You’re looking for a role focused primarily on SEO, paid acquisition, or campaign execution rather than shaping and amplifying strategic narrative.

• You do not thrive in complexity, ambiguity, and iteration.

• You rely on budget and tooling to create impact, rather than judgment and craft.

Perks

• Equity package.

• Comprehensive insurance plan.

• 4 weeks paid time off per year.