Why this role exists

Healthcare doesn’t suffer from a lack of ideas.

It suffers from poorly designed systems, invisible inefficiencies, and operational complexity that no one has taken the time to truly explain.

At Gray, we’re building a future where operational bottlenecks, administrative burden, and siloed systems no longer stand in the way of timely, high-quality care.

We operate at the intersection of healthcare, AI, and operational excellence, with deep roots in oncology, one of the most complex care environments that exist. We’re not just building a product. We’re shaping a new category: care orchestration.

That means everything needs to be built:

• how the problem is framed,

• how the market understands it,

• and how trust and credibility are earned.

In healthcare, credibility is everything. Our customers are not interested in slogans or AI-generated generic content: they value clarity, rigor, and lived experience.

This role exists to challenge how healthcare operations are framed today and to articulate what gold-standard care operations should look like, based on real-world experience from our teams and our growing network of care partners.

About the role

In the short term, your focus will be 100% hands-on: thinking, writing, publishing, and learning in real time. Over time, this role will shape how Gray builds, scales, and governs its content and thought leadership.

You will report to the VP of Operations, who oversees Gray’s go-to-market direction, including how we position, message, and bring our point of view to market. You will work in close collaboration with:

• the CEO,

• the Head of Customer Success,

• and senior Business Development leaders.

You’ll be at the center of how Gray thinks, learns, and speaks.

What you’ll do

This role sits at the intersection of strategy, writing, and execution. You will:

Shape what we say

• Define what Gray should talk about by synthesizing: company strategy, field insights, customer reality, and market blind spots.

• Continuously collect and refine insights by engaging with customers, prospects, and internal teams (operations, customer success, sales) to ensure our content remains grounded, relevant, and credible.

• Translate complex operational realities into clear, credible points of view for a senior healthcare audience (VPs, directors, transformation leaders).

• Shape those topics into clear ideas and narratives that meaningfully influence how healthcare leaders think about operations (generic AI-generated content won’t do the trick).

Write and publish, hands-on

• Personally write the majority of our thought leadership and content (white papers, website blog, social post, case studies, press releases, scientific publications, etc.) both in English and French.

• Work directly with executives to extract insights and help shape their voice.

• Create content for different target audiences (VP of oncology, medical physicists, head of radiation therapy, head of systemic therapy, head of access / quality, etc.), so that it can be reused across contexts:

  • website,

  • executive social presence,

  • sales conversations,

  • and leadership discussions

• Publish content across our core channels (website, socials, tradeshows, scientific publications).

Build a content engine

• Design and execute a content system that is repeatable, efficient, and fast, without sacrificing quality (from insight collection to content publication).

• Turn single ideas into multiple high-quality formats (anchor pieces, executive posts, sales assets).

• Ensure a steady cadence of thoughtful, well-crafted content.

• Build lightweight processes that make publishing frequent, sustainable, and reliable.

• Run continuous experiments across channels, formats and audiences.

• Own and maintain the content calendar.

What success looks like

• You establish a consistent publishing cadence of high-quality content (e.g. ~1 anchor thought leadership piece per month, 1 executive post per week for each executive).

• Your content generates meaningful engagement from our target audiences (prospects and customers spontaneously reference ideas, reuse our language, or engage thoughtfully with the concepts we introduce).

• The content you produce is actively reused across the company (sales, customer success, leadership conversations).

• We see a clear shift in inbound conversations, with more prospects reaching out because of how we think about the problem, not just what we sell.

Who we’re looking for

You’re likely a strong fit if you:

• Have experience creating high-quality content or thought leadership in healthcare or another complex B2B environment, where content quality and credibility are paramount.

• Are both a thinker and a doer: you can shape the point of view and love writing the content yourself.

• Care deeply about rigor and nuance.

• Are comfortable engaging with senior stakeholders (executives, clinicians, operators) and translating their lived experience into clear narratives.

• Enjoy working in ambiguous contexts.

Requirements

• Full professional fluency in English and French (written and spoken) is mandatory.

• Candidates must be legally authorized to work in Canada.

This role is not for you if…

• You’re most comfortable following a well-defined playbook rather than writing the playbook yourself.

• You prefer planning over doing.

• You’re looking for a role focused mainly on SEO, lead gen, or campaign execution.

• You do not thrive in complexity, ambiguity, and iteration.

• You rely on budget and tooling to create impact, rather than judgment and craft.

Perks

• Equity package.

• Comprehensive insurance plan.

• 4 weeks paid time off per year.